Media Kit 101 + FREE Checklist

If you’ve been blogging for a while, chances are you probably already have a killer media kit, or at least know about media kits. But when I first started out 3 years ago, I had no idea where to begin! First of all, I wasn’t even sure in what direction I wanted to take my blog, so I asked myself if it was worth the time to create one? Well, I created one anyway. And let me tell you…it was a mess. It was 7 pages long, not cute and it didn’t even include the proper information! 

Fast forward a couple of years, I finally decided it was time to take my blog to the next level! I was done being mediocre, I wanted more! So one of the first things I did was rebrand and shortly after, I created a legit media kit. So, you may be asking yourself, what in the world is a media kit? 

What Is A Media Kit?

A media kit for bloggers is pretty much a resume of your blog! It’s your way of sharing your blog’s accomplishments and your offerings to potential brands or partners. In other words, it’s a way to sell yourself to brands! 

Why Do You Need One?

It shows brands that you’re serious about your blog. And BEING serious and professional is something we definitely want to be when working with brands. After all, we want them to work with us! 

How To Create A Media Kit

It’s actually quite simple, but I will say, it takes time…I took me about 2 days to complete mine. So be patient and get creative! You can use any type of editing program you own, Microsoft Word or even PicMonkey. 

What To Include In A Media Kit

I won’t go into too much detail because I’ve included a FREE checklist for you guys! You always want to introduce yourself, share the statistics of your blog and social media, what you have to offer, and a short bio about your blog! 

Important Media Kit Tips

  • Update Frequently
    • I like to update mine at the very least every 2 months. If possible, I update it once a month with current stats, images, and testimonials. 
  • Be Honest
    • It can be super easy to add a few more digits to your statistics but DON’T do it…EVER! Brands have ways of finding out your analytics, so be honest! 
  • Keep It Handy
    • Save it where you can easily access it: on your files, a flash drive, DropBox or Google Drive. 

So I’ve covered the essentials of a media kit for you! I hope this has brought some clarity and helped motivate you to get started on creating one for your blog. If you still have NO idea on where to begin creating a media kit, here is a FREE template from Helene from Helene In Between…one of my favorite bloggers! 

See also: Blog Investments Worth Making, 40 Blog Post Ideas, and 15 Easy Ways to Organize Your Blog

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