IT Cosmetics Confidence In A Foundation Review

May 6, 2019

Are you on the market for a new foundation? Have you tried the IT Cosmetics Confidence In A Foundation yet? Check out this review! 

IT Cosmetics Confidence In A Foundation Review // Full Coverage Makeup | Beauty With Lily

This post may contain affiliate links. Meaning that any clicks/purchases may result in a small commission to keeping Beauty With Lily running at no additional cost to you. 

Hi friends! Did y’all have a good weekend? It went by so fast but I did manage to get tons of laundry done and I also organized my vanity AND film 2 videos! Today I’m reviewing the IT Cosmetics Confidence In A Foundation — a few weeks back I did a first impressions on it over on my Instagram Stories. So after wearing a few more times, I finally have my overall thoughts on it. 

IT Cosmetics Confidence In A Foundation

$32 | Full Coverage | 48 Shades | Velvet Matte Finish | For All Skin Types

IT Cosmetics Confidence in a Foundation is your longwear foundation infused with hydrating ceramides. With a velvet-matte finish, this oil-free, humidity-proof, full-coverage foundation flawlessly covers the look of blemishes, dark spots and other imperfections. Available in a wide range true-to-skin shades!


Key Benefits:



  • Oil-free, humidity-proof, velvet-matte finish foundation delivers all-day full coverage, hydration and confidence

  • Feels weightless on skin; covers the look of blemishes, redness, dark spots and other imperfections without creasing or cracking

  • Perfect for normal, dry, combination and oily skin types

  • Infused with ceramides, peptides, hydrolyzed collagen, hyaluronic acid and squalane

  • Pairs perfectly with your Heavenly Skin Skin-Hugging Foundation Brush #707

  • Available in a wide range of true-to-skin shades!


Active Ingredients – Anti-Aging & Skin-Loving:



  • Ceramides

  • Peptides

  • Hydrolyzed Collagen

  • Hyaluronic Acid

  • Squalane

IT Cosmetics Confidence In A Foundation Review // Full Coverage Makeup | Beauty With Lily

The images above, I’m not wearing any product. As you can see, I can some acne scarring and a lot of freckles. On one side of my face I used the IT Cosmetics Heavenly Skin Skin-Hugging Foundation Brush and on the other, I used a Beauty Blender. The side that I used the brush on went on really well, blended like a dream and gave me excellent coverage. Now, the side that I used the sponge was a bit odd. It went on great, good coverage and blended well BUT, I started to notice small white flakes. ONLY on the side that I used the sponge on. It’s so weird, I honestly don’t know how to explain it. I don’t have dry skin, nor was the foundation peeling, and it wasn’t my moisturizer reacting to the foundation either. It was only on the side that I had used the sponge. I decided to go over that section with the brush instead and voila, the flakes were gone. So, if you decide to try this foundation, I highly recommend using a brush…if possible, the skin-hugging brush that is recommended. It’s AMAZING — the shape of it helps get into every nook and it blends so well! 

IT Cosmetics Confidence In A Foundation Review // Full Coverage Makeup | Beauty With Lily

Now, the foundation isn’t as matte as I am used to, it’s more of a semi-matte finish. It does give full, buildable coverage. Something else worth noting, the color range is great but while I normally would go with something in the light ranges, I had to go with a 205 Medium Neutral. I rarely have to go up to the medium ranges. So that’s something to keep in mind too. IT Cosmetics claims this is a long-wearing foundation, but for me, it’s not as long-wearing as what I’m used too. I can probably get a good 6-8 hours of wear without having to worry about touching up or being super oily. If you have normally, combo skin, then it might wear for a longer time than me. 

IT Cosmetics Confidence In A Foundation Review // Full Coverage Makeup | Beauty With Lily

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Are you on the market for a new foundation? Have you tried the IT Cosmetics Confidence In A Foundation yet? Check out this review! Click To Tweet

Overall, I do like this foundation. There are a few things to consider if you decide to purchase this, like I mentioned above, but I think it’s wonderful — especially since it has good anti-aging properties as well. I agree with IT Cosmetics that this foundation is definitely lightweight on the skin — it’s not heavy at all! 

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IT Cosmetics Confidence In A Foundation Review // Full Coverage Makeup | Beauty With Lily

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Hi there! I’m Lily, the girl behind Beauty With Lily. I am a real estate agent, nurse, wife, crazy dog mom — to our cute little pup, Charlie — blogger, beauty enthusiast, makeup connoisseur, and your everyday twenty-something southern gal. You'll usually catch me with an iced coffee in tow, an arm full of makeup swatches or behind my computer working (or shopping!) I hope this little space helps you feel beautiful, find your next clothing piece to buy or a place you come to after a long day. I hope you stay awhile. xo - Lily

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